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Getting to market Identify your target audience

Mentoring helped Sreenath rebrand his offering as a high-end service product which was scalable

Sreenath A R
Sreenath AR
Founder, Exploro
  • Company

    Exploro

  • Business

    Robotics/Education

  • Founded

    2013

  • Headquartered

    Trivandrum

  • Founders

    Sreenath AR & Sreejith MS

THE COMPANY

Sreenath and Sreejith, alumni of Xavier Institute of Management, Bhubaneswar started Exploro in July2013 after brewing over their idea through final year of business school. Their business idea was to create an innovative drag and drop software and hardware which could change the way common people perceived robotics and embedded systems.

THE CHALLENGE

Exploro products act as educational aides for both school children and engineering students. They are based on the founders’ philosophy that education is most effective when students apply their learning to create things. While he was clear about product positioning, Sreenath felt he needed direction to identify the target audience, and nail strategies to make his offering economical and viable. He also had to decide if theirs was B2C or B2B model, and find the most scalable approach to get to market.

THE SOLUTION

Rajeev Roy, associate professor at IIM Raipur who has been engaged with NEN since 2002 played a key role in mentoring Exploro from B Plan ideation to product development, validation and testing. He helped the team decide if they were a product or services company – retail the product or conduct classes. The first model required a manufacturing unit which had its own challenges. Besides, the product could be easily replicated without branding and positioning. To make the classes’ option viable, Rajeev recommended that the founders target and train engineering students. These students can then take the product to their respective colleges, forming a scalable model that didn’t require the entrepreneurs to be physically present

 

Outcomes

  • Customers have grown by 6x and 20 more in the wings
  • Finalist in Google – NASSCOM 1000 startups
20102012
Capital1MM
Employees26
Customers06