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Getting connected to industry folk takes you a long way

Advice from people with relevant experience makes a difference

Darshan Ramanagoudra
Founder, Hungry Hogs
  • Company

    Hungry Hogs

  • Business

    F&B

  • Founded

    2009

  • Headquartered

    Bangalore

  • Founders

    Darshan R,Nag Manohar,Rahul Cherian

THE COMPANY

Graduates from M Visvesvaraya Institute of Technology Bangalore, Darshan R and Nag Manohar were plagued by the regular round of engineering placements; they didn’t want to opt for standard-issue IT jobs. With a burning urge to do something different and on their own they decided to venture into the F&B business by launching a restaurant specialized in hotdogs and it’s many variants.

THE CHALLENGE

Since the trio had no experience in business studies or in the F&B business, they lacked confidence and needed to know if their idea made sense and most important of all if it would work. They also needed to know the way to go forward each step at a time and how to refine their revenue model.

THE SOLUTION

“NEN has helped us two-fold – direct access to people in the industry as well as providing motivation and inspiration,” Drashan Ramagoudra said. NEN founder, Laura Parkin put them in touch with Griffith

David who owns most of the subway franchisees in South India. “Getting introduced to people in the industry with relevant experience helped us gain insight of what it entails to get into this field and how to take each step forward. It was also a confidence booster,” Darshan said. Laura Parkin helped with the business angle as well, “our specific idea about the hotdog cart model was changed because of her, as she said it wasn’t feasible in India and that it wouldn’t work,” he said. They were also taught how to scale up, and refine their revenue model, with advice on whom to target and what kind of events they should sell hotdogs at. “NEN taught us to take the right opportunity at the right time and provided perspective on how to plan for long term benefits, thinking ten years down the line,” Darshan said.

 

Outcomes

  • Hotdogs sold 11,4000
  • Profits 27%
20092012
Capital<10k
Employees311
Customers
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