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Finding Customers It takes more than money

Mentoring helped Madhuri get more customers, even while reducing costs and growing profits.

Madhuri Ruia
Founder, Integym
  • Company

    Integym

  • Business

    Health & Fitness

  • Founded

    2008

  • Headquartered

    Mumbai

  • Founders

    Madhuri Ruia

THE COMPANY

In 2008, when Madhuri Ruia founded Integym when she decided to turn her keen interest in Nutrition and health into a business. She bootstrapped the business and invested significantly in creating the physical infrastructure for a modern gym.

THE CHALLENGE

However, spending the capital and hiring team members was the easy part. Acquiring customers became a huge challenge; there were very few walk-ins. With monthly expenses including salaries, and rent mounting, Madhuri realized that she needed help, if her business were to not just survive but grow and turn profitable as well.

THE SOLUTION

Madhuri attended NEN’s Tools for Growth Program in November 2009 where she met NEN mentor Raj Bhat. Raj worked closely with her, spending one day every week at the gym. With Raj’s inputs she trimmed needless expenses, cut back on a bloated team and leveraged her reputation as a leading nutritionist to reposition her gym as an intelligent fitness option.

Madhuri was able to turn her business around in just three months of professional mentoring. “It’s been spectacular, ever since he came in; it was so quick, everything changed overnight. From eight to nine footfalls from Jan 2009 to Nov 2009, I’ve had 90 enquires a month! And that’s been staggering for us.”

 

 

Outcomes

  • Customer have grown by 10x
  • Sales doubled over 2 years
  • Profits have increased by 20%
  • Accruals enable growth planning
20082012
Capital5MM
Employees225
Customers40500
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