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A strong scaling strategy can drive effective growth in initial sales

Mentors can help in designing an effective sales strategy by identifying important factors

Gaurav Dahake
Founder, Buyhatke
  • Company

    Buyhatke

  • Business

    Retail Solutions

  • Founded

    2012

  • Headquartered

    Delhi

  • Founders

    Gaurav Dahake & Prashant Singh

THE COMPANY

While still in IIT Kharagpur as a student, Gaurav Dahake realized the difficulty of finding the best deals on e-commerce sites during one of his purchases. So Gaurav created BuyHatke, a dynamic cross product a one-stop-shop space to compare prices from more than 50 e-commerce portals including Amazon, Flipkart, Jabong, SnapDeal, etc. and select the best deals.

THE CHALLENGE

BuyHatke started as a B2B product tailored as a price intelligence tool for eCommerce clients. Gaurav soon realized that he was being myopic in his sales strategies by limiting the venture to just price comparison. Gaurav and his team were facing trouble deciding upon a scaling strategy which included options such as being a part of a search engine, a social recommendation platform, and an entity which augments other e-commerce sites

THE SOLUTION

Gaurav’s association with NEN started when he nominated BuyHatke for Tata First Dot 2013. “It was a brilliant platform for us In the sense that, we got awesome feedback from mentors (ESPN), Sony Joy (Mobme Wireless), who kept in touch with us over mails for the initial 3-4 months to give us invaluable advise on our operations”, said Gaurav. “Apart from that the media coverage that we received from live

Mint, the Hindu and NDTV profit helped us gain the initial customer attraction that we were looking for.”

“It was through TATA First Dot’s mentoring sessions that we came in contact with Mr. Rahul Dev Gupta who mentored us. He asked us to focus on factors like the business potential of these ideas, the challenges faced in each specific idea, the time taken to implement these ideas, and identifying the idea with a bigger market.” Their mentor, Mr. Rahul Dev Gupta, CEO at Kuruvindun, also advised Gaurav to adopt the B2C business model to scale up and create a stable revenue model. As part of the changing their model, he asked them to rebrand the venture as a shopping research and solutions company. He also provided technical advice on their product, the BuyHatke tool, which compares information on pricing, shipping patterns, coupon codes, discounts and payment options. This tool used Ajax technology which couldn’t be indexed by search engines, and resulted in lowering organic visits from search engines. Rahul helped them create static PHP pages for different searches which instantly increased online footfalls.

 

Outcomes

  • Sales of 2.5 billion per month on partner’s portals
  • One million visits per month
20122013
Capital
Employees26
Customers5,0001 million
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