The Startup Phase is marked by the strategic shift from project to product when the business idea/model and strategy are proven to be feasible, and the market shows potential. In a way, this stage is all about proving demand and learning about customer behavior, while minimizing risk. The focus of this phase is to test the product hypothesis with the smallest possible investment of time and capital - Minimum Viable Product (MVP) for market release in an alpha/beta version. Once the MVP is put to market test, the seeds of initial startup growth are sown.

Planning for a startup also involves creation of a core team, finalization of business model/plan, proof-of-concept, seed funding options from savings and pooled money from friends and family, and low-cost marketing activities. Companies get incorporated at this stage and founders spend considerable amount of time navigating through the statutory licenses and norms. Choice between individual office, co-working space or an incubator becomes critical at this stage.

  • Building of prototype
  • Lab and tool rooms (for building hardware prototype)
  • Validating the proof-of-concept
  • Formation of core team
  • Minimum Viable Product (MVP) definition
  • Early adopters of the solution
  • Measurement of solution quality and retention
  • Go-to-Market strategy – marketing, sales and distribution plan for product launch
  • Incubators to house the team/idea
  • Patent filing opportunities
  • Seed / Angel funding
  • Incorporation and statutory licenses

Our solution offerings:

  • Self-consumption videos
  • Case studies
  • Bootcamps
  • Early stage mentoring
  • Webinars
  • Toolsets for business planning, financial modelling
  • Pitch labs/Funding advisors
  • Help Desk for startups

“We must learn what customers really want, not what they say they want or what we think they should want”

Eric Ries, author of The Lean Startup

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