About This Course
After months of hard work your product/service is ready for market. You are all excited to welcome your customers. But there’s a small nag. How do you price it? Should you price it based on cost you have incurred or there is a better model? If you have multiple offerings should you sell it as a bundle or single product/service?
In this course Dr. Rajeev Roy (PGDM (IIM, Ahmedabad) PhD), Associate Professor,with IIM Raipur presents a framework that will help you to find answers to all of these questions.
- Lesson 1: Introduction
- Lesson 2: How to Price a New Product
- Lesson 3: How to decide on right pricing strategy
- Lesson 4: Understanding Differential Pricing
- Lesson 5: Bundling Unbundling Strategy