Pricing it Right

About This Course

After months of hard work your product/service is ready for market. You are all excited to welcome your customers. But there’s a small nag. How do you price it? Should you price it based on cost you have incurred or there is a better model? If you have multiple offerings should you sell it as a bundle or single product/service?

In this course Dr. Rajeev Roy (PGDM (IIM, Ahmedabad) PhD), Associate Professor,with IIM Raipur presents a framework that will help you to find answers to all of these questions.


  • Lesson 1: Introduction
  • Lesson 2: How to Price a New Product
  • Lesson 3: How to decide on right pricing strategy
  • Lesson 4: Understanding Differential Pricing
  • Lesson 5: Bundling Unbundling Strategy
Rajeev Roy

Rajeev Roy teaches entrepreneurship. He had over nine years of industry and entrepreneurial experience. His entrepreneurial ventures included food processing, dairy, aquaculture, microfinance and business process outsourcing.

He conducts training programmes on Innovation and Entrepreneurship. He is also a visiting faculty at Sellinger Business School at Baltimore, USA. He is the recipient of the Romesh Wadhwani Fellowship for teaching entrepreneurship.

His current research interests are centred on entrepreneurship and small business. He has published several research papers and case studies pertaining to these topics. He has also written a book titled Entrepreneurship which was published by Oxford University PressMod.