About This Course
A well laid-out marketing strategy is crucial for connecting with your customers, which in turn ensures growth. However, developing a marketing strategy for new product can be a stressful and often confusing exercise for start-ups.
There are simply too many factors that one needs to keep mind while designing a strategy. However, things become much easier if you tackle this problem using a framework. Frameworks help you to organize various elements so that you can tackle handle them in a logical order.
This course familiarizes you with some of the most important marketing strategy frameworks like, Blue Ocean Strategy, The 4 Actions Framework, Multi-sided Platform Framework and Multi Product Platform Framework. These frameworks will help you to understand your environment better and design a marketing strategy that is optimal for your product.
After completing this course, you will be:
Acquainted with major marketing strategy frameworks like Blue Ocean Strategy, The 4 Actions Framework, Multi-sided Platform and Multi Product Platform Framework
Understand how various brands have applied these frameworks to market their products
Apply these frameworks to create a marketing strategy for your product
Lesson 1: What Customers Want
Lesson 2: Blue Ocean Strategy
Lesson 3: 4 Actions Framework
Lesson 4: Multi Sided Platform Framework
Lesson 5: Multi Product Platform Framework
Lesson 6: Summing it Up