HNIs Funding the Startup Dream


What is crowdfunding? Is it a viable option for you? Explore and learn how this option can benefit you. As the name suggests, crowdfunding is getting funds from a crowd of people. In today’s world the preferred route of crowdfunding is primarily online, leveraging social networks and online platforms.
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Do You Have Financial Intelligence?


Have you seen a Cash Flow Statement? Do you know what an Income Statement is? Can you read a Balance Sheet? Well, as an entrepreneur you need to understand the message that each of these simple reports convey.
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Impact Investing


These are investments made into organisations, companies and funds with the intention to generate a measurable, beneficial social or environmental impact along-with a sustainable financial return. These are typically “for-profit” businesses as against philanthropic and not-for-profit social enterprises. Their mission is to create a more inclusive environment with the haves and the have-nots of the world getting equal access to opportunities in all domains of life.
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How to Build a Brand ?


The ultimate recognition when Bill Dedman said -Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.There can be no greater appreciation when one’s own name becomes a brand in itself and it is accepted globally. Even our fictitious “Gabbar Singh” is a brand representing a certain quality of person, albeit stereotypical.
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Our very own “APP-REVOLUTION”


Everyday moments, from making an exotic salsa dip or an exquisite meringue, to crucial decisions of checking BP, and the right time to plant rice, are not taken by us, but by the myriad apps that flood our smartphones!

Welcome to the universe of apps!!

*App Economy – the thriving New Economy round the corner!!
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Stand Out in the Crowd


Startups are being launched ten to the dozen. Many of them are coming out with fantastic and innovative products and services. How many of these are actually successful and make a mark? How many Amazons, Ubers and Facebooks do you know about? When you do a search you will come across hundreds of ventures that you have never heard of. Will your startup end up like these hundreds of unknown ventures?
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There is no “Straddling the Fence”


You are fresh out of college or university and teeming with enthusiasm to do something on your own and make a mark in the world. But what will you do? You may have some half-baked ideas of what you want to do or no ideas at all, but don’t let that dampen your spirits.

*Your mission is to find a product or service that can positively impact the lives of 1 billion people because that’s the game we’re playing today. Peter Diamandis
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The Lean Paradigm


Sometimes while working on one theme one gets fascinated with something else that is related and interesting. This is exactly what happened when I started working on the product development blog Ace up Your Sleeve. I came across several references on lean startup methodology that caught my fancy and the outcome is this blog on lean startup methodology in product development.
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From a Small Seed a Mighty Trunk May Grow (Aeschylus)


How important is money to you? I have come across entrepreneurs who are quite concerned about money. Not because they are looking at making large profits, but to find ways to fund their entrepreneurial ideas. Contrary to popular belief, funding is not one of the top challenges for an entrepreneur today. If you know the ropes, you will find it easy to get funding at every stage of your startup journey.
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Practice what you preach


Practice before you preach, practice what you preach and practice even after you stop preaching! These adages and their extensions couldn’t be more significant than in these times of personal branding. I can but try and capture the essence of this nebulous or amorphous essence of the word “brand” by saying that, a brand comes into existence when it is associated with a particular image of a person/ product/service, over a period of time and which shows the same qualities consistently which are unique and singular to that person, product or service irrespective of the time, place or situation.
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