Twitter Marketing: How to Do it Right: Part 1


[Tweet “Facebook is for people you knew. LinkedIn is for you know. Twitter is for you want to know.”]

The above quote effectively summarizes why you as an entrepreneur should care about Twitter. Twitter helps you connect with your present and future customers directly in real time. This makes Twitter an amazing marketing platform for your start-up. Before we get into why you should care about Twitter, let’s have a brief look at the journey of Twitter.
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How to Find Your Opportunity?


Not every opportunity is your opportunity! This is important to accept because once you become opportunity prone, it becomes easy to keep finding them.

As a skilled opportunity seeker, one learns to search for fundamental changes and resultant needs and challenges that it throws open. Change being so fundamental keeps taking place constantly thereby giving rise to opportunities.
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Creating Your Startup – Part 1


In our last post we talked about the technicalities of incorporating a startup. Let’s now talk about what happens once you have incorporated your dream company.

Now that you’ve decided that a startup is indeed for you and that you have the attitude, temperament and ability to deal with the ambiguities and tensions, you need to figure out how to go about the whole process of creating your startup. Gurukul will walk you through the process over the next few weeks.
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Genericization – Good or Bad?


“Let’s have a Coke.” “Do you have a Band-aid with you?” “I got this article Xeroxed.” We do not think twice about using these brand names in our normal conversation. We say “Coke” but we may actually drink a “Pepsi” or a “Thums Up”. When we say “Band-aid”, what we want is an adhesive bandage. Everyone interprets “Xerox” as photocopy.
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Startups of the Lesser Gods


We get to hear about some of the prominent startups on an almost daily basis through advertisements, promotions and news items etc. Do we know about all the startups that were launched in India? For that matter, is it imperative that we keep track of all the startups? That, I will say depends on what you want the information for. As an entrepreneur you will want to research as many startups to learn from their experiences. Whether a startup is running or defunct, big or small, successful or incurring losses, you want to know about their journey and the reasons for their current standing.
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Who Will Foot the Bill?


Customer-Base1

Who Will Foot the Bill?

In your entrepreneurship journey there will come a time when you will try to raise funds for your business. When you try to investigate the options available to you, you will be hit by a barrage of terms such as Venture Capital, Bank Loans, Self Funding, Angel Groups, Seed Funds and Friends & Family and so on. You will come across articles that talk of 6 stages of investment while some describe the 5 phases.
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One in a Million?


A unique idea? Any idea that has not been used by a startup? Is there any such thing as an unused idea?

According to a report published by NASSCOM, there are more than 4,200 startups in India as of year 2015. With this number already in place how many ideas will you find that have not yet been implemented? Add to that NASSCOM’s ambitious plan to scale up to 10,000 startups over the next ten years. As an entrepreneur what are your options?
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Customer First


“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better”. Steve Jobs.

“We provide food that customers love, day after day after day. People just want more of it”. Ray Kroc.

How many companies can make a boast like Steve Jobs and Ray Kroc made above? It would be an absolute luxury to be in a situation where you do not have to worry about your customers.
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Tools of the Trade


During my stint at entrepreneurship all I had was a borrowed Palm Pilot and a shared laptop that I used to create a very complicated Excel spreadsheet. The shortcoming of this ‘excellent’ spreadsheet was that only I understood it and could operate it. But the good thing about it was that any information regarding the project could be retrieved within a couple of minutes.
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Is Scaling Up on Your Agenda?


Have you heard about the ‘Leaders Building for the Next Billion’ program? This is the name given to NASSCOM’s 10,000 start-ups initiative launched in collaboration with Facebook. The objective of this program is to scale up the startup ecosystem in India by 10 times.
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